New positioning for TU Fund Managers.

Following our design of the branding for both TU Fund Managers and TUUT Charitable Trust (the charitable arm of TUFM) as featured opposite, we recommended that TUFM reposition their marketing communications.

With little to differentiate between Unit Trusts and ISA products, we recommended that TU Fund Managers focus on their charitable and ethical side.

The main difference with TU Fund Managers is that the profits the fund makes are reinvested back into charitable causes. 

This important change in positioning gives TU Fund Managers their unique selling proposition across all advertising publicity.

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