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| How we helped to attract 7 to 14 year olds to play table tennis
The English Table Tennis Association (ETTA) briefed us to put forward a communication strategy, design and produce materials to launch Butterfly Skills Table Tennis Programme into schools. The Skills Programme is aimed at school teachers and coaches as an instructional aid to help teach players from ages 7 to 14 to play table tennis. After creating the branding style, we looked at the packaging of the Programme and proposed that the 180 plus pages manual be contained in an A4 PVC ring binder with pocket in back to contain a Skills Awards booklet a series of five Skills posters and order forms. |
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