Our new communication strategy for City Security magazine helped to attract more readers and increase the number of advertisers.

Crime prevention and security related issues are becoming more and more important in today’s business world. When City Security Magazine, the publication of the City of London Crime Prevention Association, wanted to reach a wider audience and increase the number of advertisers, they came to Berkoff Design.

Berkoff’s communication strategy helped to achieve these objectives. This included a re-brand, creation of a new design style of the magazine and production of a media Rate Card.

Berkoff design now handles the administration of media bookings, distribution of Rate card and magazine and looks after all media enquires.

In the past 18 months the number of advertisers has tripled and the size of the publication has increased from 28 pages to 40.